Had a not so great tiff with two new clients I was on-boarding yesterday afternoon.
The topic was what type of websites I got them on. Guest post opportunities.
They suddenly became the experts and were schooling me on each of the spots their budget could get.
In my expert opinion, I did more than their $200 could afford and deserved a pat 🙂
In my dreams I guess.
Instead, we have reached a decision and fired them to create room for new clients who identify with our values.
This brings me to a different business case.
I chat with this buddy of mine over coffee. He is a performance marketer named Billy.
Now Billy doesn't beat around the bush. Him, me and any expert digital marketer obsesses over processes.
The topic of discussion was marketing ROI. Specifically, we discussed SEO clients. The things that hold their businesses back from experience.
But one of the interesting things he said was:
"Most people overthink things."
I couldn't agree more.
Rather than seek budgets to build read buy more links, or add more content to their websites or pay for more landing pages to take care of their offers, they're obsessing over the perfect keyword density someone used.
To designers, this statement; "Make the logo bigger".
Sounds familiar right?
In SEO, it is different.
They are obsessing over Spyfu, Majestic, or what any of these commercial SAAS products have to say. Not real power or the results they can get. Or the PROCESS.
That's not to say that these things are not important. You can definitely over-optimize or under-optimize them.
But if you hire decent writers and focus on creating great content, or an expert SEO who has seen 100s of scenarios and success stories, you'll do fine.
Back to the topic. It's extremely easy to overanalyze everything especially when you're clueless.
Its not a virtue. It slows you down. Affects your prospects. If you had tried to sign up with us, we fire you on the spot.
I call it "overthinkitus".
Which WP theme is best?
Is this 20 dollar link you bought for us enough? Is this powerful enough? Are there better cheaper links. I know of Fivver? Do you know the Fivver founder? He is a baddass you know. I read an article on Inc. Man, that website is so authoritative yada yada. And GSA? It is a gem...smh.
From an experts' point of view. His SEO budget afforded him PR on INC.com dumbass 🙂 And GSA can kill you. It might also be good depending.
Politely speaking, STFU.
You put up capital. It affords you something. Ask the expert in explicit terms what it affords you.
Get that or keep your day job.
Either way, get the ball rolling. And build up the momentum. Get your phones ringing.
Keep your sales people and assistants busy with leads.
Create a business strategy. Hire the right people. Identify more talent.
Stop thinking about Majestic and Spyfu or what a Page 6 article or another basement dweller on Facebook says.
If you're on this page you need help.
Act like it. Accept it.
Experts get you there faster.
Should you add posts or pages?
What is the ideal keyword density?
It's all overthinking, rather than just doing and scaling your growth.
Pick a theme, any is fine. Minimalist will load faster.
Get decent links. If you can afford it, buy placements on Forbes.
But get the ball going.
Posts, some links, or pages don't make a difference.
And there's no "ideal keyword density", Trust level, or "AUTHORITY." They all vary. Just try to be natural and get what it takes to get your first sales.
And that's why if you don't have time to do it...you go to an expert to move you from 0-100 in no time.
That's food for thought.
As for what you should be thinking about...
Building your business at scale.
Your business needs real results. A presence. More sales. More profits.
We are experts when it comes to digital marketing. But we have a very clear caveat.
Come to us only if you NEED help.
If you're an expert, we partner with agencies- content, links, design, etc. Enquire about that.
But for our ideal client; we want only people obsessed about growing their sales and business revenue.
The ideal client MUST have proper resources and budgets needed to get them to the next level of growth.
If you want real partners who don't BS about how chilly the morning is, or how awesome you are, or how majestic works its index on Sunday or how salesforce is better than Market Hero, get in touch.
We know what works.
If not, BYE.
But if you want performance driven digital marketing, GET IN TOUCH.
Contact us here.