How To Avoid The Perfectionist Trap in Your Marketing
Chase Jarvis, the photographer, entrepreneur, and co-founder of CreativeLive is famous for saying:
"The best camera is the one that's with you"
He literally wrote a book on it.
And he's got a point.
If you find a great shot, it doesn't matter if you don't have your DSLR with you... whip out your phone and capture it.
Thankfully even phones these days take great quality photos.
But the point is, it all comes down to that "perfectionist trap" we all find ourselves in.
I've consulted for a few guys who were doing an app. They talked big. We met Sam Gichuru of Kuhustle. Engaged developers for months. Still, these guys never purchased a domain, never purchased hosting...but we had meetings. Proposals. Coffee.
I call this the perfectionist trap.
"I WILL setup a business website for my company", says a beginner confidently.
Only to proceed to spend 3-4 weeks creating it, trying to "perfect" it.
If you have people visiting your website, it's a big deal.
But 90% of people would be far better served by throwing up a basic site in a few days, then moving onto actually marketing themselves.
Because that "perfect" site is useful without any visitors.
So how do you escape the perfectionist trap?
2. Ask yourself constantly, "Is this the right thing to be spending my time on?" Start investing efforts into marketing.
3. Stop comparing yourself to others at a different stage of the journey to you
And ultimately, understand what it is you need to do to get results.