You might be making one of the mistakes a lot of site owners make. There are ways to avoid them and make your site rank at the top of Google. We’ll tell you about common SEO mistakes and how to avoid them.
1. Wrong Keyword Ranking
If you want to chart the top results of Google, make sure that you’re using the right keywords for every page. One of the biggest mistakes we frequently encounter is that site owners optimize their pages for generic keywords.
Depending on the level of your business, it is possible to define where to base your keywords. Small businesses should focus more on specifics in order to stand out in the digital field.
Shorter keywords tend to be more broad and general, while longer keywords tend to be more specific. As a result, a higher relative rank is easier for longer keywords. This also means that the search volume for these keywords is lower.
By optimizing with long-tail keywords, your site will be more relevant for a diverse group of people. To optimize your site for all these long-tails, you’ll need to include them on many pages. Check out How To Find Keywords For Your Business blog for more information on keywords.
2. Slow Site Speeds
The more your site is optimized for speed, the higher your site will rank in Google. If you improve site speed, your pages will load faster and will get a higher page speed score. A higher page speed score can help keep your pages in the search results. To evaluate site speed, use the Google PageSpeed Insights tool.
Large images can slow down your website by making it take longer to load. For WordPress users, you can solve this problem by installing a plugin that resizes images. However, if too many plugins are used, they will affect the loading speed. Basically, if you have a website, you will want it to load fast.
3. Creating Indecent Content
This is another common SEO error. It’s important to make sure that every page on your site has a significant amount of content, at least 300 words long. Google needs enough content to evaluate your page and determine whether you can provide the right results for searches.
Be sure to answer questions your visitors have, and not just the ones Google has. Remember that Google’s goal is to organize the world’s information and provide top search results. Crafting original content that shows your expertise and not just stuffing keywords into your text, is the best way to provide value for your web visitors.
4. Failure to Retain Visitors
Once visitors come to your site, you need to keep them on the site so that they’ll engage with the content and be prompted to click through to other parts of your site. Don’t let visitors get distracted by their browser’s back button. Encourage them to move through your site.
If you want your visitors to stay on your website as long as possible, it’s important to add internal links to other relevant pages. Internal links help you connect related pages together so people can get to that information more quickly.
5. Mobile User Friendliness
In 2018, Google switched to mobile-first indexing. This means that Google now looks at the mobile version of your site to decide how high you should rank on mobile.
A very common mistake SEOs make is to not consider mobile friendliness. If your desktop site is optimized for SEO and your mobile site isn’t, that could have an effect on your rankings. Make sure that you work on optimizing your mobile site!
In conclusion, for SEO, since there are a lot of different parts that you need to work on, it’s important to focus on site speed, write great content and optimize for the right keywords. Check out
If you want your website to rank, then make sure people visit it and engage with it. SEO starts on your site.