Bounce rate is simply the percentage of one type of visit: when users land on a specific page and then leave from the same page without interacting with that page. A high bounce rate is caused by the lack of engagement from your visitors.
A high bounce rate can be bad. If you want people to arrive at certain pages on your site, then you want those pages to be accessible from your homepage. If visitors come to your homepage and then leave before visiting other pages, then this means trouble.
Bounce rate isn’t a ranking signal, but there are many signals we have that are. That said, there are other signals that Google doesn’t have access to that we use for SEO. So as a proxy measurement, bounce rate can be useful. We’re trying to know more about our users, so we can build a better product. Creating a better user experience is of paramount importance for any business, this will be reflected in SEO measures.
It’s important to understand that the goal isn’t to achieve a low bounce rate. The goal is to increase engagement—to make your users happier. If you just try to achieve a better bounce rate, that’s not going to do anything. But if you make your users happier and give them what they’re searching for, then that is what we’re shooting for.
1.Enhance Page Speed
If you want to keep users on your site longer, improve your page speed. Optimizing page speed is a sensible thing to do. It’s very likely to increase your conversion rate. If you make the content on your site load faster, more people can access it. They’re not waiting for it to load. They’re also more likely to come back and visit your site later.
There should be a direct correlation between the speed of your web pages and the bounce rate of your visitors. Improving your page speed is a proven way to increase engagement and, therefore, conversion. If you improve your site’s speed, you’ll increase user satisfaction and engagement.
2. Improve Intent Satisfaction
Speed and breadth are critical. Broaden your intent, and you’ll lower the bounce rate. The more we can satisfy the requirements of the page or link to other resources, the better we’re going to do with engagement and our bounce rate. That’s why you want to study the competition. You want to make sure that you offer the same type of content as the sites that rank on top for your ideal search term because if not, they probably won’t satisfy your potential customers’ intent.
You should answer questions in blog posts that people who performed searches on related topics have. Long-form content won’t make you rank in search engines. But the more you can answer questions, usually the better impact you will have.
3. Use Smart Call To Actions
The goal of your most valuable content is to get your visitors to engage with your call-to-action. You might be surprised by how easy it is to improve the click-through rate of your CTAs by including relevant keywords in the CTA itself.
4. Make Site Search Easier.
Make it easy for your users to look for the content they want. If you can provide a more useful search solution than Google, that gives the user a reason to search your site instead of going back to Google, which counts as a bounce. If people search on your site, it means they are looking for something specific. They are then more likely to engage with the content on your site and less likely to leave quickly.
Letting people search your site is like giving them a spoon and letting them eat it right out of the bowl. It’s much better than making them search Google, where they’re not getting the whole picture.
5. Add Media To Your Page
You can help tell your story by adding video, images, and other media to your website pages. In addition, you can do much better by mixing visual and text-based content than just adding a video or images. One of the best reasons to add images, video, or text is that they often make the page more engaging for readers. Pages with more elements tend to do better than pages with fewer elements.