Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo.
1. Understand Your Target Audience
If you’re about to run a marketing campaign, the first place to start is with your existing customer base. Who buys your products or follows you on social media? These are the people who already identify with your brand, so look at what they have.
Take a methodical approach to increasing your sales. Do some research into the product that you’re going to sell, and then carefully craft a marketing strategy to promote your product on a global scale.
2. Focus on the Platforms Your Audience Uses Most
A great campaign isn’t just about getting in front of your target audience. It’s about getting in front of the right target audience. Again, this all comes down to researching your target audience and identifying where your campaign will make the most impact.
3. Set Achievable Goals for Your Campaign
First, you need to know exactly what you’re trying to achieve with your campaign. For example, do you want to increase awareness of your brand, generate more leads for your business, get people to visit a particular page on your website, or some.
4. Partner With Complementary Brands
Ideally, you will work with a complementary brand rather than your direct competitor to create value, increase your exposure, and expand your audience reach.
5. Be Active and Engaging Online
In a highly competitive marketplace, consumer engagement really counts. Whether you’re replying to tweets, answering customer support messages, or simply liking user-generated content on Instagram, every communication adds up over time.
Remember, while you’re trying to build your brand’s presence online, you’re also trying to set the right impression. Do you want to be known as a responsive and engaging company that cares about its target audience? Then, start communicating.
6. Highlight Your Brand Personality
The point of a brand awareness campaign is to influence how people perceive your brand. Be sure to highlight your company’s personality each time you post something new, and keep your brand messaging consistent. By doing this you’ll bring your target.
7. Improve the Customer Experience
For 80 percent of customers, the experience matters just as much as whatever products companies sell. Meaning, if you want to leave a positive, lasting impression on your customers, you should work on improving the customer experience.
In other words, your brand awareness campaign shouldn’t just be about taking up your company. It should be about showing customers how you can help them and why their needs matter to you.