Your content has been executed well, but ultimately, it’s neither driving more traffic, nor converting. What could you have done wrong? The best marketing won’t work if customers aren’t willing to click on the ads, or pay attention to the landing page.
Many marketers and entrepreneurs think one creative asset will be enough to attract traffic. You, however, need to use a variety of marketing strategies in order to attract productive customers. If you know where your target audience is and what environments they frequent, you can adjust your content and outreach strategy to reach them most effectively.
Promoting your landing pages on these channels can be key to success.
This guide will show you how to drive traffic to a specific page on your website by focusing on 10 different methods, including advertising, social media, SEO, and email marketing.
1. Using Display Advertising
If your ideal customer doesn’t know they need your product, you should make sure they can see it in places they already visit. Display ads make this easy.
Display ads are a quick, clear, and familiar way to spread your message.
To maximize reach, use a diverse array of content types for your ad campaign. Using machine learning models will help you spread your campaign further by adjusting the size and formatting on specific platforms to fit available space for ads.
2. Optimize Your SEO
One of the most common mistakes with SEO is not having enough detail on each page. Before publishing your work, make sure there’s enough text to be indexed by search engines and social networks.
Your aim is to specify the keyword in the title and meta description of each page, but you should also include other keywords naturally.
This way, when someone wants to share a page from your website, the value is spread throughout the page in multiple places.
3. Compile An Email List
An email list will let you know what’s getting traction with your target audience. It also gives you an opportunity to reach out whenever you have helpful content to offer. Imagine if you could prompt visitors to give you their emails, so that when you publish something relevant, they receive a prompt about it.
It makes sense to invest in your subscriber list. You’ll be able to share news and events as well as determine the demand for new products. A great way to nurture your customers is to let them know that they have exclusive access to everything your business provides.
4. Work Hand In Hand With Your Team Socials
You can create a lot more buzz about your products when your employees speak publicly about the value they receive from them. When companies understand the importance of social media, they encourage their team members to ensure that their online presence builds the company’s reputation.
Cultivating a well-connected network of people who know other people who may know other people is the best way to find new customers without spending money on advertising.
5. Retargetting Ads
If a user visited your site, but didn’t convert, you can target them with retargeting ads. When someone comes to your website and leaves, the goal is to make sure they return. Retargeting ads can bring that person back at a later time.
However, it’s important that you don’t neglect the traffic and customers you already have. It’s also important that you don’t neglect your existing audience.
6. Paid Social Ads
If you want to be successful with content marketing, you need to know where your audience is and how they engage with your content. Building a brand means that you focus on building your presence and trust among people who matter.
Purchasing ads on social platforms will allow you to reach your audience and others like them, and invite them to a landing page. Paid social ads aren’t just great for driving traffic to your site; they also help you fine-tune your content.
7. Use Of Podcasts
Even though video marketing has grown in popularity, audio is still a very powerful marketing channel. Podcasting has become a popular form of content delivery. With more premium content than ever before, demand for audio content has never been higher, and advertisers are hungry for platforms to reach listeners.
Podcast listeners trust brands they listen to and that trust is growing. Just like with other forms of advertising, it will be important to listen to customers’ conversations.
8. Use of Paid Search Ads
PPC campaigns are an excellent option if you’re targeting specific niche audiences. If you run a business, it makes sense to find new clients by targeting your ads at people who are actively searching online for what you’re selling.
Consequently, paid search enables you to place your business as a leading solution to their problem. If you’re searching for frameworks and tactics that can help you find the best web hosting service, this is what you’d see when you search Google:
Paying for search terms gives search advertising companies the right to place ads at the top of search results. This increases brand awareness by 80%.