Automated email marketing is a function that involves sending emails to subscribers automatically. An intelligent campaign requires that you create an email that matches the needs, interests, and preferences of your subscribers. If your strategy is properly designed and well-executed, your subscribers will receive targeted and useful emails. However, this strategy won’t work if the emails are generic or show up at random times.
Email marketing automation lets you grow your business and you’re bound to benefit in various ways. Some are listed below:
- Improves User Experience
- It Builds A stronger Brand
- Increases Revenue Collected By A Business Ultimately
- Increases User Engagement
- Makes Your Email Marketing Easier
When you’re thinking about automating your email marketing efforts, there are many benefits to be gained, but in order to reap them, you need to set it up in the first place. This article will give you a step by step guide on how to set up your automated email marketing campaign:
1. Set Achievable Goals
One of the most important steps in email marketing automation is determining goals. The goal of most email marketing is to convert prospects into customers. The goal of any given campaign, though, is often (though not always) to increase sales in some way. That could mean persuading existing users to purchase more, encouraging lapsed and potential users to convert to customers.
When marketing through email, many people will have different goals from yours. Once you have determined your goals, set business strategies achievable in a shorter period of time. It’s Important to focus on smaller tasks that can be more easily executed.
2. Design Your Content
The next step is to figure out what types of emails you’ll be sending. You don’t have to write the actual content quite yet. Depending on your specific goals, you will plan on the exact type of content to deliver to your audience. For example, if you sell shoes, the content could be about giving discounts on certain purchases.
Content planning tools can help you figure out your content plan and how to create the perfect email automation examples. That pushes us to the next step.
3. Select An Email Marketing Tool
You have a plan for how you’re going to use automated email marketing to accomplish your goals, so it’s time to find an email marketing tool that will help you put the plan into action. Using an email marketing tool will help you be more productive in tracking your progress.
You’ll need to find an email marketing service that works for you. Choose one that’s easy to use, has important features, and is suited to your particular campaign. For most businesses, the most important features in an email marketing automation tool include segmentation, collaboration, and copywriting. Depending on what you’re looking to get out of marketing automation tools, it’s important to understand your needs and set your expectations accordingly.
4. Compile A Mailing List
After you have your goals, content plan, and marketing tools, you can begin assembling a subscriber list. You should entice your website visitors to subscribe to your email list. This can be done by providing information or a service on your site that will make people want to opt in. If you have an existing subscribers list, you can import it into the email marketing software you’ve chosen.
You can ALSO insert several pop-ups and banners into your website and offer a landing page to attract new visitors.
5. Create The Content
Once your lead capturing form is ready to accept new leads, you can start sending automated emails. To schedule your email, you can use the most commonly-used email marketing software available, or even create a plain email with nothing but the recipient’s email address.
No matter what email marketing tool you’re choosing to use, you should always customize email templates for each campaign and business goal. In addition, you have to be willing to create a few new pages for redirecting your subscribers. This is necessary unless you have all of the content you need.
6. Analyze and Test
First, you get a contact list, then design and write an email, and finally set up the automation. To achieve this, you need to follow the instructions on how to set up email automation software. Every email marketing platform will have a slightly different setup procedure, but it should be relatively easy.
Once you’ve set your automation and sent your first email, you’ll be able to track the performance immediately. If your rates aren’t competitive or if your automated email marketing campaign isn’t working, you can experiment with different variables.
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