I built my first PBN over 7 years ago today.
And even back then, everyone always said:
“Be careful, these links are risky”
Yet, the truth is… I’ve never had a single issue from using them.
Sure, I’ve had PBN sites de-indexed.
(Never money sites)
And I’ve had algorithm penalties, thank you Mr Penguin.
But that’s down to bad usage, not PBNs.
See, it’s way easier to target patterns than a certain link.
It’s easy to see if all your links are from the homepage of a blog, they’re probably PBN links.
If all your links are hosted on servers full of PBNs, they’re probably PBN links.
And if your anchor text is over-optimised, you’re likely building links.
But it’s much harder to just guess if a website is a PBN site or legit.
Or if a guest post is legit or paid.
So presuming you’re doing everything else right.
Especially for guest posting on sites with real traffic:
(None of that glorified PBN crap)
Then you’re probably fine.
There’s a risk, sure, but it’s extremely small.
You’re more likely to get caught for a “pattern mistake”, than the actual usage of paid links.
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