A  backlink is a link from one website to another website. Website owners can purchase high-quality backlinks that can help to increase a site ranking position and visibility in SEO results. Buying low-quality backlinks is the worst thing that can happen to your website. It comes with severe consequences once Google is aware of it. Here are a few reasons to avoid buying backlinks.

It can hurt your website’s ranking with Google, Yahoo, or other search engines available. If you were on page one of Google searches, your website becomes non-existent or even on the back page or stops being popular.

 It is a form of cheating the search engines with this; you will get a drop in traffic and sales to your website because you are not trusted

Clients cannot trust a person who buys links to promote their website traffic.

You may get penalized and even lose your website once google gets knowledge you buy links; it’s against googles webmaster guidelines. But these consequences only come up when you get caught.

 These links would hurt your rankings. If you had higher google rankings, your rankings would drop because clients do not fully trust your website because of the bought links.

Whatever you do to promote your website, avoid low-quality backlinks as they will probably hurt your website or lose a website you worked hard to build.