Brand recognition is important for market products, products or services. It helps you reach new audience and improve your marketing outreach. This essential guide will explain how to build, measure, and increase brand recognition.
Creating awareness of your business, product or service is important for start-ups and established companies alike. A brand image can be a deciding factor for your target audience.
1. Use media listening to increase brand awareness
The most important part of building brand awareness is having customers think highly of your brand. Building strong relationships with your customers will help you ensure they continue to have a positive opinion of your brand.
When setting up your media monitoring projects, you should create one for monitoring topics related to your brand and products and services. The second project should monitor topics related to your industry niche.
2. Build brand awareness on social media
The number of people using social media is growing steadily, and that’s a market you can’t afford to ignore.
On one hand, social media is a blessing because it makes it easier to reach new audiences. It’s possible for one person to show your content to their friends and family, thus reaching an entirely new audience almost effortlessly.
3. Use customers’ testimonials
customer testimonials are a great way to build brand awareness.
Although the information on your website may speak for itself, customer testimonials give you a chance to brag about your accomplishments and will convince the audience to work with you.
You will be redirected to widget creation wizard, where you can adjust the widget visually. Then the tool will generate a piece of code you can quickly implement on your website.
It might sound like a lot of work, but trust me, it’s a piece of cake, even for not so technically savvy users.
4. Cooperate with social media influencers
Influencers are great for making your product more visible on social media. They can help you reach people you’d otherwise miss, and they can help build your brand’s reputation on social media. Depends on your content, they may also be able.
The key to successful social media influencers marketing is to pick the right influencers for your brand. They should have a similar target audience and core values as you do.
5. Do your SEO research
Search engine optimization (SEO) is a strategy designed to get websites listed at the top of search engine results, so more people will see them.
If you want to build brand awareness via SEO, you need to know what people are looking for. Tools like SEMrush or Ahrefs will help you find the right keywords you should rank your website for.
SEO is not only about implementing keyword research on your website or blog. It’s also about optimizing your page for loading speed and the technical aspects of your website . The faster the page loads, the better.
6. Make your product exclusive
When Gmail first came out, people who had accounts invited their friends and colleagues. This word of mouth quickly spread the tool as it became more popular.
Creating a sense of exclusivity will, on the contrary, build brand awareness. People like to share their interesting finds.
From the UX design point of view, make it easy to share. A clear call to action, for example, invite your friends, and an easy to fill the form is a must-have.
If you don’t have a strict software product to offer, think about all the exclusive deals you could offer to your customers to boost brand awareness. You could provide a discount for referring your product to a friend or offer exclusive content to your customers.
7. Implement remarketing campaigns
A remarketing campaign can target website visitors, people who have already sampled your services, or email subscribers. The key is to build awareness among groups who are more likely to respond.
The main aim of a remarketing campaign for brand awareness is not to broadcast your message to new audiences but to strengthen your message among your existing potential client base.
8. Partner with local businesses
Building a global business can be your dream, but you might get more conversion if you focus on the local market, at least in the beginning.
Partnering with local businesses to build brand awareness works similarly to cooperating with influencers. You can expose your products to new audiences, which will tremendously help with increasing the awareness of your brand.
9. Invest in referral program
Referral programs are a great way to spread the word about your brand, product, or service around. A well-executed referral program can bring substantial value to your company and boost your brand recognition.
In affiliate programs, existing customers and influential people from your industry niche, encourage others to make a purchase. Once people buy your product or service from their recommendation, they receive a commission, and you get some new customers.
You can read more about Brand Awareness Campaigns on Ness Marketing.