October 7

Could using LinkedIn messages for professional purposes be hurting your brand?

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LinkedIn, like any other social media platform, continuous poor performance ruins your brand image and that of your company. Salespeople have already flooded the platform and can constantly bombard you daily with zero-value sales pitches and are quite annoying. This leads to users blocking and marking them as spam.

The following is a list of unethical behaviors that can badly ruin the image of your brand on linkedIn :

LinkedIn, like any other social media platform, continuous poor performance ruins your brand image and that of your company. Salespeople have already flooded the platform and can constantly bombard you daily with zero-value sales pitches and are quite annoying. This leads to users blocking and marking them as spam.

The following is a list of unethical behaviors that can badly ruin the image of your brand on linkedIn :

The Bait trap

It is the most offensive type of message and this gains one an instant block from me. This message is mostly the “hey, we have things in common do you want to connect?” followed by an immediate blind pitch after accepting the connection request.

The Copy and Paste

It is the message you send to as many random people as possible. This message isn’t even addressed to me it doesn’t even have my name on it. It’s a type of messaging at the same sales level as walking through the mall and having a kiosk worker yell, “Hey you! Buy my products!”. Hard pass that an Instant block.

You need to add value .

It will help if you are unique.

You have to show that you care. About your customers about your product and about helping others.

In many ways, I think online prospecting is more challenging to accomplish than over the phone or in person. Easier to execute, sure but, it’s also much easier for someone to hit delete than it is to hang up a phone on you or slam a door in your face. Get creative. Put yourself in the prospect’s shoes and try to come up with some messages that you might be open to hearing if you were the recipient.

If you’re not creatively adding value and being different, then you’re the one always getting blocked and deleted. If you’re always blocked and deleted, what do you think happens if you call or email? Same thing. And if the prospect does end up needing your product one day, they’re going to call your competitor. Not you. I promise.


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