Twitter is a powerful social media marketing tool that allows you to generate new leads and provide excellent customer service. You can develop a strong Twitter following if you use these techniques.
Tweet On A Regular Basis
It’s smarter to send your message during the time when people are most likely to pay attention.
It’s impossible to know exactly when to post on Twitter, but if you test, you’ll be able to see which one works best for your audience.
Alternatively, you can use some analytics tools to determine when your audience is online.
Once you identify the best time to tweet, just go for it and tweet regularly. A tweet’s half-life is very short so you won’t spam your followers.
Be Social
While we’re talking a lot about technical details of increasing your Twitter reach, we tend to forget that Twitter is a social network. The whole point of building a robust Twitter presence for your brand is to engage with and talk to your followers.
Once you log in to Twitter, think about how you may be able to help your followers.
If you look at the most popular Twitter accounts, you won’t find one that only tweets about itself. Take a look at the tweets from Innocent, a company that makes healthy drinks and donates 10% of their profits to charity.
Run Twitter Ads
If you choose a post with good engagement rate to promote on twitter, the engagement of this post will grow. It may make your profile more visible to others.
The beauty of social media monitoring is that you can follow and see the mentions for every keyword you can come up with. In this case, I’d recommend following your brands’ name and/or your branded hashtag.
I recommend Brand24 because it’s a great way to keep up with what people are saying about your brand online.
Once you give Brand24 some time, it will generate a list of your top performing tweets. What you can do, is to use one of the tweets as an ad to increase your reach.
Invest Time And Money In Twitter Video
The situation with video is different because it’s a very recent phenomenon. The change happens fast and you can easily see it on Twitter.
Tweets with videos rank higher than those with only photos, links, or gifs.
Use The Right Twitter Hashtags
The pound sign is an essential tool for Twitter users, especially since it allows them to make their tweets more visible.
When it comes to increasing your organic reach on Twitter, it’s important to choose the right hashtags.
Branded hashtags help with building your brand awareness and also help with measuring how a hashtag is used in social media.
The first hashtag helps you spread your message and the second helps you boost your organic reach. That’s a responsible task. Thankfully, Brand24 will generate a list of trending hashtags.
Focus On The Twitter Sentiment Analysis
Having a positive sentiment around your brand can increase traffic to your website and boost your general performance.
The Twitter algorithm is constantly learning and processing, just like any other algorithm. One part of deep learning is integration with natural language processing, which involves the ability to process, interpret, and then generate natural human languages.
While the Twitter algorithm is currently based on user engagement, in the future it might be possible to predict what users want to see by analyzing social media sentiment.
Link Your Tweets to Recent Events And Holidays
Twitter is the king of real-time marketing. People go to find out about trending topics, news, events, about what’s going on in pop-culture or politics.
A nice lifehack would be to keep up with news and other people’s work and try to implement those ideas in your marketing strategy.
Always Respond To Other Users Mentions Of Your Brand
When you engage with other users, there’s a greater chance of them interacting with you in the future.
Everyone expects it, yet everyone is surprised when a brand responds to their mention. Just take a look at this tweet:
