Using a website on your phone can be hard. When scrolling through the computer with a mouse, it can seem easy. However, doing the same on a mobile phone can be a bit difficult. If your landing page is not optimized for mobile users, chances are most of your visitors are having a frustrating experience. As a result, most customers leave your website without completing a purchase.
Mobile optimization is important for all kinds of landing pages, whether or not they’ve already been optimized for mobile users. If you’re looking to get more traffic and conversions from mobile users, here are ways to improve the experience on your landing page.
Before optimizing your landing page for mobile, you’ll want to research what makes your target market unique and then line up your page with their interests and needs. First, evaluate your strategy using Web and social analytics. Watch the traffic coming to the site on Mobile. Check out the Analytics to see what other channels, platforms, and brands are being used. Get all your current metrics in order.
1. Optimize Your Speed
Visitors rarely give you a second chance to make a first impression. Make sure your page loads quickly. If a web page takes a long time to load on mobile, mobile users will abandon that web page. Fifty-three percent of them leave a webpage if it takes longer than three seconds to load. Unfortunately, more than 70% of responsive mobile landing pages take longer than 7 seconds to load.
To solve this, try Google’s PageSpeed Insights to see how fast your mobile website loads and get advice from the Unbounce Landing Page Analyzer for ways to improve it. Additionally, you can apply the tips mentioned below to improve your site’s speed:
- Ensure your images occupy the least space possible.
- Display necessary content only.
- Convert your landing page to an AMP Page.
2. Filter Your Content Carefully
Since mobile landing pages allow you to fit less content on the screen, you’ll want to choose your words carefully. The number of words that you use on your landing pages is directly proportional to how effective they are at converting visitors into customers. This is no small thing because landing pages are where most conversions occur, accounting for 75% of all users who buy something on the web.
The good news is you don’t have to choose between words and effectiveness. You can combine the two and make for a better experience for everyone involved. Do less, mean more. That’s exactly what mobile landing pages do — make your web pages load faster on mobile devices while giving you the power to select the make-believe world of your client as opposed to the real one.
3. Focus On Your Page Design
There are many things that can affect your landing pages on mobile, and there are three main things to consider: the size of the landing page and the amount of space available on each side. If the mobile version takes up more than half of the page, then your landing pages might not be as effective as they could be.
If there are images and other types of content available on the page, then it may take up more space but you won’t get as much engagement from many potential users. When designing a mobile page, it’s important to keep in mind that most people use mobile devices with one hand. It’s best to keep your clickable elements large and spaced out.
For More insight on how to improve your website engagement, whether for mobile or computer, check out 5 Key Tips to Improve Website Engagement.